Retail Therapy: Education

Working in the business of retail, it is now more critical than ever to evolve with the changing demands of the consumer, and ensure you are equipped to deliver an experience that keeps them coming back for more. No matter the size of your business, or your years of experience - we understand that keeping you inspired and up to date with the latest information on trends, marketing and styling is going to play a key role in your success – be it in-store or online.

It's all too easy to get swept up in the fast paced demands of your working week and forget to take the time to look forward and think differently about what you can create for your customer. If reading this has resonated with you as a slight pang of guilt or curiosity strikes for what you might be missing out, then attending a Retail Therapy session is the solution!

We've enlisted the content and expert knowledge of some really key and established talent in our 'space' to help guide you on your way for an invigorated second half of the year. It's practical content at your fingertips - secure a seat at Retail Therapy and make the most of your time spent at the Reed Gift Fairs.

TICKETS
Sessions $40 - $60

HOW TO BOOK
Places are limited so be sure to book your spot today to avoid disappointment.


Sunday, 22 September



CLAIRE DEANE
Founder, Deane & Co

How to shift your end of season stock leading up to Christmas - styling and info session
10:00 AM - 12:00 PM
Tickets $40

The Christmas period is every retailer's make-or-break, when customers are stocking up and spending big. But what do you do if you've got end of season stock to sell and your customers are already sick of it?

Packaging, styling and promoting your end of season stock to make way for fresh new product is vital in ensuring a strong Christmas period and this workshop will cover how to do just that. You'll learn:

1. How to create a content plan that ensures you're sharing your end of season stock in fresh new ways
2. The importance of imagery and how to get the most out of your photography
3. How to leverage partnerships and product bundling to give new life to old product.
4. Marketing ideas for driving stronger sales throughout the rest of the year, preventing the end of season stock conundrum in the first place!



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CLAIRE DEANE
Founder, Deane & Co


How To: Marketing basics + Social Media
3:30 PM - 5:00 PM
Tickets $40

'Build it and they will come’ is not an effective business mantra in 2019, which is why marketing your business is vital to your success. Learn how to stand out, attract the right kinds of customers and make more money through successful promotion.

In this session, you will learn how to:

1. Identify your target audience - and not just by their age and gender. We’ll dig deep into developing a user persona which will shape all of your marketing activity.
2. Define what truly makes you stand out - and why standing out is important.
3. Develop a marketing plan that reaches your customers, including how to use social media more effectively.
4. Evaluate the success of your marketing - how to measure what’s working and what’s not.

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Monday, 23 September



MAGGIE PANA
Founder, Kreo Inc.



Instagram Masterclass
10:00 AM - 12:00 PM
Tickets $40

Instagram goes beyond your daily scroll – this social media platform is now essential for your business to have a presence on. If you are new to using for business and unsure where to start to achieve the best brand exposure, awareness and engagement then this dedicated two hours will cover the etiquette, tips & tricks you didn’t know you needed to know. You will learn:

- How to deliver targeted content
- How to connect with your customers
- The secret to cracking the algorithm
- How to become a hashtag guru
- How to develop a supercharged Instagram strategy 


This session is presented by Maggie Pana, founder of digital agency and online store Kreo Inc. that create workshops, one on one coaching, advertising opportunities, informative blogs, business resources, public speaking, technical support, and social media coaching for small businesses.

 

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CLAIRE DEANE
Founder, Deane & Co


How to market your gift packs leading up to Christmas - styling and info session
1:00 PM - 3:00 PM
Tickets $40

It’s the biggest season in the retail calendar and it only comes but once a year. Australians spend billions of dollars during November and December, and with a strong plan in place you can be positioned to make the most of it.

In this session, you will learn how to:

1. Develop a plan for Christmas promotion that will ensure you success during the Christmas season;
2. Evaluate which Christmas gift packs will be the most attractive to your customers, minimising waste and maximising sales;
3. Sell more to your current customers who already know and love you, while also reaching new potential buyers;
4. Style your imagery for social media, your website and the press in ways that will convert to sales


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MAGGIE PANA
Founder, Kreo Inc.




 

How to build your business and take it to the next level
3:30 PM - 5:15 PM
Tickets $40


Many successful small business owners have at least one thing in common - the ability to see the big picture and envision what their success will look like tomorrow.

This jam packed workshop will cover all the tools, tips and tricks you will need to build your business and take it to the next level. Maggie Pana, founder of digital agency and online store Kreo Inc, will guide you through topics such as business branding, social media marketing, increasing your productivity, customer service, challenging existing paradigms, technology advances and so much more.

This workshop is suitable for all types of businesses, big or small, and for any industry.


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Register

Exhibitor Zone

21-24 Sept 2019
ICC Sydney Exhibition Centre
Saturday 10:00am - 5:00pm
Sunday 10:00am - 5:00pm
Monday 10:00am - 5:00pm
Tuesday 10:00am - 3:00pm

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